Professional and Business Communication by
This new edition of Professional and Business Communication is an ideal core communications textbook for students on business, management, and professional courses preferring a practice-focused and colloquial approach that combines accessibility with key theory. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. The third edition of this popular text has been thoroughly revised and updated to cover the dramatic shifts in communication practices that have been driven by remote working and increased technology use. It explores the current and likely future impact of these changes on communication practices, both for good (borderlessness; flexibility) and bad (isolation; burnout; fatigue) and looks at contemporary trends and future developments. This edition has also been revised to include even more examples, cases, tasks, activities, and discussion topics, with pedagogical features designed to aid international students. This popular text (and the accompanying website) will continue to support students on business, management, and professional courses for years to come.
Corporate Communication by
The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to This Edition: A revised chapter on comm′s in the rapidly changing media landscape, incorporating new technologies and social media. Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability. New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé. Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.
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